Cookie Usage Policy for SumUp

Welcome to the Cookie Usage Policy for SumUp. Our company is dedicated to offering high-quality services and a seamless online experience, and this policy aims to provide you with complete transparency regarding our practices concerning cookies and similar technologies. This detailed policy explains what cookies are, how they are used on our landing page, your rights regarding data protection, and how we ensure that our practices comply with all applicable data protection laws and regulations. We strive to ensure that your data and privacy are safeguarded in full conformance with relevant regulations.

Understanding Cookies and Related Technologies

Cookies are small text files stored on your device by your browser that enable the website to remember your actions and preferences over a period of time, making your subsequent visits easier and more personalized. In addition to cookies, our site may use other tracking technologies, including web beacons, pixel tags, and local storage, to collect and analyze data for purposes such as enhancing user experience, monitoring site traffic, and delivering tailored content.

Types of Cookies We Use

At SumUp, we use several types of cookies to provide you with the best possible online experience. These include, but are not limited to:

• Essential Cookies: These cookies are necessary for the functioning of our website. They enable core functionalities such as security, network management, and accessibility.
• Performance Cookies: Performance cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data is crucial for improving our services and the overall user experience.
• Functional Cookies: Functional cookies allow our website to remember your choices (such as language preference or region) and provide enhanced, more personalized features.
• Targeting Cookies: These cookies record your visit to our website, the pages visited, and the links you have followed. We use this information to make our website more relevant to your interests. They are also used in delivering targeted advertisements both on our site and on third-party sites, subject to applicable advertising policies and legislation.

How We Use Cookies on Our Landing Page

The main purpose of using cookies at SumUp is to optimize your online journey and enhance the performance of our landing page. The cookies facilitate:

• Personalizing Content: By using cookies, we are able to personalize content based on your interests and behavior, making your experience more relevant and enjoyable.
• Analytics and Performance Monitoring: Cookies allow us to gather statistical data regarding the usage of our site, such as the number of visitors, pages viewed, and the frequency of visits. This aggregated information is essential for the continuous improvement of our digital services.
• Enhancing Navigation: They assist in remembering your navigation choices, so you do not have to re-enter information on subsequent visits.
• Targeted Marketing and Advertising: Cookies facilitate the delivery of tailored advertisements by monitoring your interaction with the site, subject to your consent when required. This ensures that the advertisements presented are aligned with your preferences.
• Security Measures: Certain cookies are used to maintain and improve the security of our website by enabling us to detect potential irregularities and unauthorized access.

Managing and Deleting Cookies

Your privacy preferences and control over cookies are of utmost importance to us. You have the right to manage or delete cookies directly from your browser settings. Most browsers offer tools to review, manage, and delete cookies, although the process differs depending on the browser and the device used.

Please note that if you choose to disable or delete cookies, certain features and functionalities of our website might not function at their full capacity, potentially affecting your overall experience. We recommend considering the benefits of cookies before altering your settings.

Data Security, Retention and Your Rights

We place great importance on the security of your personal data and adhere to stringent data protection protocols. The data collected through cookies is stored securely and is subject to our comprehensive data retention and security policies. We store data only for as long as is necessary to provide our services and to comply with our legal obligations, after which it is securely deleted or anonymized.

In accordance with the prevailing data protection regulations applicable in the United Kingdom, you have the following rights:

• Access: The right to be informed about the data we collect and how it is used.
• Correction: The right to request corrections or updates to any inaccurate or incomplete personal data associated with your profile.
• Deletion: Under the applicable data protection laws, you have the right to request deletion or removal of your personal data.
• Restriction: The right to request restrictions on the processing of your personal data under certain conditions.
• Objection: The right to object to the processing of your personal data, particularly where the processing is based on legitimate interests or for direct marketing purposes.
• Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format, facilitating transfers to other service providers if requested.

We have implemented both technical and organizational measures to secure your data from unauthorized access and misuse. These measures include the use of advanced encryption techniques, access control mechanisms, routine security audits, and strict internal data-handling protocols.

Legal Framework and Compliance

Our practices concerning the use of cookies and the treatment of personal data on our website are fully compliant with the United Kingdom’s Data Protection Act 2018 and UK General Data Protection Regulation (UK GDPR). These legal frameworks require us to provide clear, informed consent mechanisms and robust safeguards regarding the collection, usage, and storage of data.

In instances where consent is required by law, we ensure that you are presented with a clear and unambiguous option to either accept or decline the use of non-essential cookies. Your consent is obtained prior to placing any cookies that are not strictly necessary for the operation of our website, thereby giving you control over your personal information.

It is important to note that any change in this policy and our data handling practices will be communicated clearly on our website. We reserve the right to update this policy at any time in order to reflect changes in our practices or in legal requirements.

Cookie Consent and Implementation Practices

Upon your first visit to our landing page, you will be presented with a cookie consent banner that provides you with a clear explanation of the types of cookies we employ and the purposes for which they are used. The consent mechanism is designed to allow you to choose which categories of cookies you wish to enable, ensuring that your preferences are respected throughout your online journey on our platform.

It is your right to withdraw consent at any time. Should you decide to withdraw your consent, you can modify the cookie settings through your browser preferences. We recommend reviewing our cookie settings periodically to ensure that they continue to reflect your current preferences.

Data Retention and Log Management

The information gathered by cookies is retained for a period that is necessary to fulfill the purposes for which it was collected. This retention period may vary depending on the type of cookie and the service it facilitates. Essential cookies are retained for the duration of your session, while the retention period for other categories of cookies may extend over multiple sessions. Once the purpose has been fulfilled or if you revoke your consent, the relevant data will be securely deleted or anonymized, in accordance with our internal data retention policies.

Furthermore, our system logs, which may include cookie data, are similarly managed to ensure that outdated information is regularly purged from our servers. These measures are in place to prevent data accumulation beyond what is needed for analytical, legal, or operational purposes.

Third-Party Cookies and Analytics Tools

In addition to first-party cookies, our website may also employ third-party cookies through integrations with trusted partners and service providers. These third-party cookies are used for purposes such as delivering customized advertisements, analyzing website traffic, and accessing social media functionalities. Each third-party provider adheres to its own privacy policies and practices regarding the use of cookies and data collection. We encourage you to review the privacy policies of these third parties for more detailed information.

Our partnership with third parties is governed by strict data security and confidentiality agreements designed to ensure that any shared data is adequately protected and handled strictly in accordance with applicable legal requirements.

Advertising, Personalization and User Experience

Our commitment to providing you with the most relevant content extends to the way we handle advertising and personalization practices. Cookies enable us to recognize repeat visitors and to serve advertisements that are more closely aligned with your interests. This approach not only enhances your experience on our platform but also helps us to manage and improve the effectiveness of our marketing efforts.

We work closely with our advertising partners to ensure that all data processing practices for personalized advertisement delivery are carried out responsibly and in compliance with industry standards. All marketing solutions integrated into our system abide by the latest recommendations for responsible advertising practices, ensuring a transparent and secure approach in every campaign.

Policy Review and Updates

We regularly review our Cookie Usage Policy to keep it up to date with evolving practices and regulatory requirements. This document was last updated on 07/06/2025, and any modifications will be promptly communicated to users through appropriate channels. We encourage you to review this policy periodically to remain informed about how we are protecting your personal data and maintaining transparency in our practices.

In the event of major changes to our cookie practices or the legal framework governing data collection, we may provide additional notices or prompt you to re-consent to our updated terms. This approach is designed to ensure that you retain full control over your personal information and understand precisely how it is being used at all times.

Final Statements and Acknowledgements

At SumUp, we deeply value your privacy and remain committed to protecting your personal data while delivering a high-quality digital experience. Our Cookie Usage Policy is an integral part of our overall commitment to data security, user privacy, and transparency. We appreciate your trust in our services and work continuously to maintain and enhance the security of your personal data through the use of sophisticated technologies and comprehensive operational protocols.

Please note that this policy is intended to provide clear and comprehensive information regarding our cookie usage practices. It is provided for informational purposes and should be considered alongside our full data protection and privacy policies, which detail the broader context of how your information is collected, processed, and stored.

By continuing to use our landing page, you acknowledge that you have read and understood our Cookie Usage Policy and consent to the collection and use of data in accordance with the practices described herein. We encourage you to use the available browser and device settings to manage your cookie preferences in a way that best suits your privacy requirements.

Thank you for taking the time to review our Cookie Usage Policy. Should you have any questions or require further clarification regarding our practices, please refer to our broader privacy documentation available on our website. Our goal remains to keep you well-informed and confident in your interactions with SumUp as you navigate our online services.

Effective Date: 07/06/2025